We research your target groups. We analyze the mechanisms in your market. We understand the trends that impact your business. And from all the information that craves your attention these days, we sort out the critical things you need to consider.
We love being tuned into peoples’ everyday lives, because we have a chronic itch to understand where this crazy world of ours is heading, and because we’re never afraid to get our hands dirty in the real world outside of conference rooms.
Our research toolbox includes all the qualitative and quantitative methodologies that are required to generate sharp insights. We are highly skilled in conducting anything from quant surveys and data analysis to ethnography, focus groups, in-depth interviews, trend scouting, shopalongs, exit interviews, usability tests, SoMe scanning, online communities and eye-tracking. We map out your consumer journeys, we develop crisp personas and we edit consumentaries that inspire your organization. We also emphasize, stubbornly, that research methods and outputs must be tailored toward your specific market challenges and objectives.
Augur is based in Sweden.
