Better Business is specialised in global Mystery Shopping projects. Founded in 1995, first professional MS company in the Nordic countries, 60.000+ Mystery Shoppers and a unique online system for fieldwork and reporting. Published books about mystery shopping in 20+ languages.

Better Business’ Founder and owner, Veronica Boxberg Karlsson is the Founder Better Business World Wide is specialised in managing global Mystery Shopping projects.

Better Business is the first professional mystery shopping company in the Nordic countries, founded in 1995. Better Business has over 60.000 Mystery Shoppers and a sophisticated online system for Mystery Shopping project management and reporting within 24 hours in unlimited number of languages. Better Business has a franchisee in Iceland and works with qualified partners around the globe.

Veronica is the founder and first President of MSPA Europe, the trade organisation for mystery shopping and also author of many books about mystery shopping published in 20 languages.

Better Business World Wide is based in .


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