• independent full service research agency with strategy vision
  • all projects individual designed to clients needs and managed directly by partners
  • full range of research methods and state-of-the-art analytical tools (e.g. conjoint analysis, CDI ©)
  • international structure and focus
  • business understanding in technical, industrial and B2B markets

bms research is dedicated to maximize the return on research, to achieve this we offer a variety of analytical and strategic research tools such as:

  • Conjoint Analysis (price studies, product optimization)
  • Customer Value Analysis (strategic brand positioning)
  • CDI © Customer Dissatisfaction Index (tactical gap analysis tool)
  • Structural Market Analysis
  • Market Modeling
  • Concept Tests

BMS Marketing Research & Strategy is based in .

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Our Address

Landsberger Strasse 487, 81241 Munich, Germany

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