- independent full service research agency with strategy vision
- all projects individual designed to clients needs and managed directly by partners
- full range of research methods and state-of-the-art analytical tools (e.g. conjoint analysis, CDI ©)
- international structure and focus
- business understanding in technical, industrial and B2B markets
bms research is dedicated to maximize the return on research, to achieve this we offer a variety of analytical and strategic research tools such as:
- Conjoint Analysis (price studies, product optimization)
- Customer Value Analysis (strategic brand positioning)
- CDI © Customer Dissatisfaction Index (tactical gap analysis tool)
- Structural Market Analysis
- Market Modeling
- Concept Tests
BMS Marketing Research & Strategy is based in Germany.
Memberships
- AMA (American Marketing Association)
- ESOMAR
- SCIP (Strategic and Competitive Intelligence Professionals)
