Inizio is a research company with digital focus.
Inizio was founded in 2003 by a small group of leading market research consultants. Their vision was to use a new approach, transforming data into business advantage, guided by the customer’s unique requirements rather than just selling one more survey.
This requires consultants who can listen and understand, who make a client’s challenges their own, with a passion for solving complex problems. Consultants able to combine analysis, strategy and effectiveness in their solutions.
Inizio has grown since then. Today we offer an exciting product portfolio linked to our strategic advisory services. But we’ve maintained our philosophy since our beginnings. Today we are still driven by curiosity and the realisation that no two projects are alike. An interest in our customers and the new digital world is in our DNA. About half of our clients come from the media world, and half are advertisers.
Inizio is based in Sweden.
- AAPOR (American Association for Public Opinion Research)
- SMIF (Swedish Market Research Association)