Qualitative Quest is probably one of the best teams of qualitative researchers in Russia.

The fundamental principle of our approach to research is to be looking for subtle and thus efficient ways to get into the local cultural environment in general and specific sub-cultures in particular.

We strongly believe in:

  • extended sessions in the laboratory
  • ethnography in natural surroundings
  • semiotics in brand-to-customer relationships

Qualitative Quest is based in .


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