Sever Impeks, founded in 1980 by Dr. Leyla Sever – one of the first qualitative research specialists in Turkey – is an independent market research company highly specialised in qualitative research:
- Utilises a pool of expertise in a range of diverse disciplines/skills.
- Individually tailors all projects to client’s requirements.
- Ensures high-level executive involvement at every stage of all projects.
- Values good communication and close working relationships with the client.
- Delivers timely actionable recommendations and relevant consumer insights.
- No compromise in quality and international standards.
- Ensures high degree of confidentiality.
- Client portfolio comprises mainly international companies with continuous business relations.
- Also works jointly with international research agencies for global/cross cultural projects.
Sever Impeks has adopted a humanistic-holistic approach for deeper consumer understanding, employing projective techniques with skill and experience; for this end, Dr. Leyla Sever has pioneered the application of psychodrama techniques in qualitative research in Turkey.
Sever İmpeks Marketing Research & Consultancy is based in Turkey.