The Slovenian Marketing Association (SMA) was established in 1975 at the time when today's marketing legends only began to pave the way for different Slovenian economy. The Association's membership of about 600 members is constantly on the rise. The SMA is a voluntary, independent and non-profit organisation of individuals working in marketing. The SMA is counted on to lead and promote marketing as a profession and a research field in Slovenia. It is the trusted go-to resource of knowledge, case studies and innovations in marketing.